Who the Campaign Speaks To
Schools
Educators and peers play a massive role in helping reduce mental health stigma by creating safe and inclusive environments.
Workplaces
When employers and employees better understand mental health issues, we can build stigma-free businesses where people feel valued and safe.
Veterans
Our tools, activities, and educational materials can help those returning from service to find assistance and a renewed sense of purpose.
Impact of the Invisible
Stigma may be invisible, but its impact is real. For many people living with mental illness, the stigma they experience can be as harmful as the illness itself. It creates barriers to support, recovery, employment, housing, relationships, and full participation in their communities.
These consequences can be devastating. Isolation, reduced confidence and self-worth, delayed access to care, workplace and community discrimination, and strained personal relationships are just a few of the life-altering repercussions. EITR works to challenge harmful perceptions, reduce barriers, and support a more inclusive Canada where people affected by mental illness don’t just survive. They thrive.
Get Your Wellness Trunk
EITR Wellness Trunks provide practical tools, resources, and educational materials designed to help schools, workplaces, Veterans, and community organizations.
Become an Ambassador
Ambassadors are embedded in educational institutions, workplaces, and community settings. Their role is to ensure that the perspectives of people with lived experience of mental illness and family members are represented where decisions are made. Through a structured Ambassador network, participants contribute to research initiatives, advisory groups, committees, governance tables, boards of directors, policy discussions, and the design, delivery, and evaluation of programs and services.
